Sometimes I think the saying “everything old is new again” couldn’t be truer. Take, for example, in advertising.
In 1983 Proctor & Gamble began advertising new Always Plus gangoozies (defined here, advert here). These new feminine hygiene products had “Wings Technology”, a euphemism for extra adhesive bits on the side to fix the product into place to offer what was referred to as “better protection”.
For years Red Bull has been advertising its energy drinks with the slogan “Red Bull gives you wiiings”.
It looks to me as if the advertising industry is reducing current brain power by reusing and recycling the ideas of the past, looking for new contexts to sell different products.
I just pray that agencies don’t go back to 1982 and follow Bounty kitchen roll’s (now Plenty’s) lead and start referring to gangoozies as the “quicker picker upper”. That would just be wrong.